Launch : By launch day, you should have every detail ready to go. Run social media giveaways as an incentive to spread the word about your relaunch. Ive used MailChimp in the past, and all the newsletters have been responsive in nature. Even as a well-known brand in the beauty industry, Coty made a bold move to challenge the way beauty is defined in the modern world with a fresh rebrand. Whether you're here for product recommendations, research or career advice, we're happy you're here! This includes answering questions such as: "What do we hope to accomplish? Rebranding announcement - examples We've gathered three interesting examples of how brands from different sectors went about their transition. [name] has been promoted to [new job title]. Rebranding is the perfect opportunity to tie into marketing opportunities. Dropbox introduced a new rebranded visual identity as part of its strategic shift in growth and target audience. [name] has been with [company name] for [length of time] and has been instrumental in [state some significant achievement]. For example, Gumroad used its upcoming rebrand as a chance to recruit more newsletter subscribers by offering exclusive details in advance. If so, you're in luck. Sunrise color palettes are palettes developed from colors existing in images of sunrises. Over the last few months, we have poured our hearts and souls into creating a new image that would accurately depict who we are, at our core as a team. Your email address will not be published. Dunkin is an example of successful rebranding because it modernizes the experience for customers while staying true to its heritage. Whenever you saw its adorable mascot you knew its MailChimp. Finally, when it's time to rebrand, you'll want to change the brand's voice. Theyve also used the power of a cute pet (or baby) to attract the readers. You can create suspense with some of your most loyal brand followers and customers by letting them know in advance that they can expect something new in the future! Use these updated corporate decks for your next presentation [link to new corporate decks]. "What's the reason for our rebrand?" "How intensive does the rebrand need to be? Cloud Migration: Tips to Complete a Successful Migration to AWS and Microsoft Azure, The Digital Marketers Guide to Rebranding, 5 Incredible Examples of Successful Rebranding, Professional Certificate Program in Digital Marketing, Advanced Certificate Program in Data Science, Digital Transformation Certification Course, Cloud Architect Certification Training Course, DevOps Engineer Certification Training Course, ITIL 4 Foundation Certification Training Course, AWS Solutions Architect Certification Training Course. If your brand is dealing with negative attention, then perhaps you can focus on how the brand plans to make things right for its customers. On the one hand, it gives you the chance to start fresh, to gain relevancy. While I havent researched much on the history of the organisation, theyre are related to the US investment management company BlackRock, with $6.3 trillion (AUM) asset under management. Whenever youre in need of inspiration to write an announcement newsletter or facing the classic writers block read this email as an example. Identify inactive contacts. But the times have changed and audiences now look for more meaning in brands than statements. Dominos (of pizza fame) was at a literal loss in 2009 when it held only a 9 percent share of the pizza restaurant market. Copyright 2001-2023. Have you ever wondered how large brands make rebranding announcements to their audience? How is it going? By writing a Rebranding Announcement Letter, you can ensure that your customers are well-informed about the changes taking place at your company. We would like to take some time and thank you for your time with us. Those deep roots give the rebrand meaning, instead of just randomly choosing fonts and colors. See if your business is eligible for a tax credit of up to $26K per employee! Make sure to add a clear call-to-action (CTA). Local businesses reach large numbers of people through the advertising on company cars and vans. To maintain a consistent look across all Company X internal and external communications, we have created a distinct new stationery system that incorporates the new branding. Rebranding is meant to change public perception of your organization. What You Can Learn: If you are going to change your name or part of it make sure your customers can still identify with your brand (consider longtime customers as well as new). Before launch day, make a list of places to check, including landing pages, old email templates, search ad copy, and ad extensions. Here is list of top rebranding examples from which you can learn and apply them to your own business: Dunkin' Donuts Tupperware Domino's LEGO Eir Rebranding Done Right: Examples of Successful Rebrands DUNKIN' Earlier this year, Dunkin' Donuts officially became Dunkin'. Please contact the developer of this form processor to improve this message. The old C-SPAN branding wasnt entirely outdated, especially for a cable news network. Therefore the rebranding needs to consider all user personas (youth, middle-aged, senior). Sourav is an aspiring marketer with a passion for all things digital. Refresh, reboot or overhaul?" "What's our timeline?" Also read:7 Effective Email Newsletter Templates and Design Examples. You can also provide details about any changes that will be made to your products or services. Even though the server responded OK, it is possible the submission was not processed. An announcement email is a marketing message that a company sends to its contacts to inform them of recent updates, new product releases, policy changes, or upcoming events. Update your email signature so that it better represents Company X. Letterheads, envelopes, and business cards are printed on [Insert paper specs here, e.g. You can learn more about me here, and email me for any queries or feedback! As we start this process, wed like to take some time and thank our loyal clients and associates. Once they are posted to our intranet, please follow these guidelines for the most effective expression of the Company X brand. 7 min read Rebranding Announcement: Survicate George Gavrila Marketing Director at Survicate Run surveys. Good Communication is Key According to Matthew Kinsman, CEO at BaseCreate, "Customers who are already loyal to the brand deserve to be informed about the upcoming changes. Who will create the guidelines for colors, fonts, writing and design? What You Can Learn: You can be the most massive name in the game, but to keep it that way you may need to rebrand. An reminder after-login message to all customers and trials A social media post Day of name change: An announcement email to all customers and trials (despite who had opened / not opened) An. What You Can Learn: Rebranding can be a tool for positive change. During such a transition period, you can send promotion announcement emails to employees to share pertinent details. After your website has been overhauled with your new brand, apply the rebranding to your LinkedIn page, Facebook Page, Twitter, YouTube Channel, Google+, Instagram, Pinterest. Here are five examples of different email templates you can reference when drafting your announcement emails: New business announcement emails allow you to reach out to your existing customer base quickly instead of going live on media sources such as TV ads. To mark the legacy brands new era, Tupperware did not stray far from its roots, nodding to 70s nostalgia but embracing a clean and modern look. Of course, the transformation wasn't completely about focusing on the new and forgetting the old. MailChimp used a fun and friendly approach to promoting the brand. Legibility issues with viewing Apples iOS Mail client. While celebrating its 40th anniversary, C-SPAN introduced its new rebranded identity. Siemens used a very traditional corporate design for its brand identity. Therefore, you should send them announcement emails whenever there are new events, future sales, or personnel changes. After all, rebranding is about more than a shiny, new logo. Zillion Announces Rebranding, Changes Name To HealthFleet It's how you can attract more leads. Rob also teaches digital marketing and analytics classes throughout the U.S. and abroad. April 30, 2023 Updated 11:30 a.m. Dont forget to personalize and segment the audience. By 2016, the company held a 15 percent share of the market and the highest customer loyalty among pizza chains. Or, if your company will soon be replacing its cars and vans with new vehicles, you might decide to wait until you can apply your brand to the updated fleet. With this, we aim to present ourselves better and cater you with better services in times to come. Here are a few tips for writing a successful rebranding announcement letter to your customers: By following these tips, you can write a successful rebranding announcement letter that will help your customers adjust to the changes and continue doing business with you for years to come. By accepting, you agree to our use of such cookies. Our stationery system - which includes PowerPoint documents - is the company's most widely used communications tool. By 2003, they were strapped for cash and faced crippling debt, falling out of favor with its core customer base children. It needed to become relevant again; not only for consumers but also (and perhaps, most importantly) for the people selling the products. Especially with its brand symbol and product labels diversity was clearly and proudly represented. Companies rebrand for various reasons, including new leadership, a new target audience or a new company vision, but no matter the reason, rebranding is a big deal, and deciding to rebrand should not be taken lightly. Including the logo, website, print publications, posters, and even its brand sounds. In this post, we take a look at some of the best and successful rebranding stories with the main focus on rebranding designs. It not only informs them of the email content, but you can also use it to grab their attention. It can be tough to know when and how to hire a new employee. Video marketing can help set the tone for your entire brand. Applying Your New Brand to Your Company Uniforms. As explained above, among the first steps to re-engage inactive contacts is to identify these people and label them with a contact tag. Occasionally, companies decide to rebrand themselves. To make the most of rebranding, it is essential to understand all aspects of digital marketing. The company even designed its own font, with support for over 13 different languages, so that the designs can look consistent across all platforms and countries. Your email address will not be published. 5 Things You Can do Yourself to Improve Your Website Now. It clearly explains the changes and provides the subscriber with sample content. Here are some key things you should know. If you have used the Modista logo in any of your marketing materials, please assist us in updating them. As you are our valuable customer, we are pleased to announce that on [Date], we are rebranding our [Name/Logo/Sign] as part of our rebranding strategy. This was achieved by carefully deconstructing the existing mark and studying its fundamental shapes, angles and weight. This post is an example of a rebranding announcement email sent by large corporate brand to its audience. Applying Your New Brand to Your Printed Materials. They demonstrated the new features with screenshots and invited them to leave a tip using the app. The rebrand was successful, with an updated look and feel as well as new messaging: Confidence Becomes You. Write a blog post discussing why you rebranded. It wont, and shouldnt be, a fast and easy process. To Our Valued Clients and Supply Partners, As many of you may have already observed, United Packaging has recently re-branded our company. When expanded it provides a list of search options that will switch the search inputs to match the current selection. That paved the way for the Coty rebrand. After careful consideration, we chose a new logo that reflects a more modern look and captures our mission to deliver and bring widespread growth and build a better future for online fashion shopping, The new logo evokes strong feelings of energy and excitement. [name] has been promoted to [new job title].His new role will be [full job description]. Tie that direction into not only your new design but also the messaging you use across all channels. Simple aspects such as the new logo and updated colors stand out significantly on new company uniforms. Heres an example of a product launch announcement email: Dear [name]The new [product name] has arrived!What differentiates [product name] is [explain its unique quality and why people might want to buy it].You can purchase [product name] from our online store or Amazon. Learn More{{/message}}, {{#message}}{{{message}}}{{/message}}{{^message}}It appears your submission was successful. Lake Butler, FL 32054, 4130 NW 37th Place, Ste A Love it? And for the home parties where theyre sold a relic of the 1970s the company hadnt been able to shake until a rebrand. And it was a bit of a weird one. Therefore, all stationery must follow proper brand guidelines. The rebranded C-SPAN included a new logo design with a cleaner typeface. The color blue was the main attraction. Youre going to put a lot of heart and work into your rebranding strategy. Box 238 And don't cheat. Color provides a strong visual link to our brand identity across a wide range of applications. Next time, when youre working on brand identity or even a rebrand, make sure that you make the right decisions. A shift in a businesss strategic approach is usually the best time for a rebrand. Announcement: We're rebranding with brand new logo and website! Keep up to date with current events and find out what is trending right now in the market. To reduce the number of customers that need to be informed of your new brand, it's important to introduce the brand to your prospects and leads via printed materials. In some cases, it can be challenging to address leadership changes with all company staff on the spot. This will provide the highest impact for your new brand as your cars and vans are seen throughout your local areas of operation. Nothing on this site constitutes legal advice or gives rise to a solicitor/client relationship. Cover that old laptop sticker with the new one included in your Launch Kit. Your goal is to keep attracting leads and maintaining existing customers, so don't lose your website's appeal, ease of use, and readability. Dont try to downplay the changes or present them as minor updates your customers will see right through that. Here is list of top rebranding examples from which you can learn and apply them to your own business: Earlier this year, Dunkin Donuts officially became Dunkin. But the company wanted to be known for more than just donuts. That can help you inform the strategy for how to get your brand to where you want it to be.. ), doesnt appear to be responsive. [Introduce your app and its function in one sentence]Over the last few months, weve worked hard to improve our products, and we believe that [apps name] will give you a better experience with [brand name].Now, what is [apps name] all about? The updates show the evolution of our company since its founding in 2006. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can all be effective communication methods. While this is a significant change, our core beliefs havent changed. When creating your new brand, also think about why youre doing it. Dunkin Donuts is another big company with a history that goes back to the 1950s. Keeping the same email signature long after the rebrand, especially if it contains old logos or information, can be particularly confusing for customers. The brand has even been called the Apple of Toys due to its growth and renewed popularity.. Subject: Announcement Regarding Rebranding. An all-out rebranding for a large organisation is an intense activity that requires an immense amount of coordination across multiple teams. An example of a rebranding would include a clothing store shifting its offerings from women's wear only to family clothing. You can find the new email signature templates here [insert link]. ET. Explore the meaning of your brand in connection with how customers think, act, and behave in todays world. A conscientious focus on budgets and strategic milestones for implementation will help ensure an effective rebranding process that customers will understand and appreciate. Heres an example of a promotion announcement email: Dear fellow staff,We have some exciting news! Formerly known as "United Packaging Supply Company", the new UNITED PACKAGING better reflects who we are as . Having a plan written down for when you want each part of your rebranding completed can help all those involved stay on track for the announcement, so write down your goals and feelings about the rebranding. Gr8 Comeback: 8393 Creative wants to turn ideas into great brands, 8393 Creative Launches Nonprofit Organization to Empower Youth Creative Thinkers, Pure Zen Dentistry Hires 8393 Creative for New Web Design, Von Watts Graphics LLC Sponsors Nikas Village, 4 Marketing Strategies that are Guaranteed to Work, Zero Cost Strategies for Attracting your Targeted Audience, GoDaddy Hacked: 5 Ways to Secure Your WordPress Site. Don't neglect to rebrand your signage! Brand Refresh Announcement Examples that Emphasize Story & Visual Identity May 5, 2022 A brand refresh shouldn't be a secret from your employees or customers. The process is really about changing how people think about your brand. Use your letter as a chance to reiterate those values. The startup had quite a success as a personal cloud storage service. This is a rebranding announcement newsletter from a corporate financial institution specifically an Indian investment management company. Its now a complete marketing platform for small businesses. A Rebranding Announcement Letter is the perfect way to do this. The rebrand was a success and it was awarded the best rebrand of 2020 by Rebrand.com. Free plan, no time limit Set up in minutes No credit card required Sign Up Free Table of contents 1. In fact, it actually rebranded twice within three years, including several redesigns of its logo. People subscribe to your email newsletters because they want to know about upcoming events. Please read our complete disclaimer here. Rebranding (or at least one that is done right) will energize your company,said Mike Jones, CEO of brand agencyResound. This new brand identity gave Mailchimp a bold yet more creative look. As well as to stablish their brand for the future. Required fields are marked *. The server responded with {{status_text}} (code {{status_code}}). Consider acknowledging your company history while updating your look for the 21st century. These posts are my attempt to share my observations and learnings from the various marketing communications we receive every day. The container brand has been a U.S. staple for decades, but the Tupperware party style of sales was not keeping up with the 21st-century e-commerce demand. The Rebranding: High priced clothing is always going to be attractive to gangs, but Burberry took the initiative in reinventing itself, putting a sexy spin on utility clothing and getting endorsements from well-known and well-liked celebrities.
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